When I started working on my own website, I had absolutely no idea how difficult it would be to make my website visible to the public. After putting up my site, it seemed like I couldn't get any page views, even though I tried everything to make the website easy to use and beautiful. It was really discouraging, and I started talking with friends and industry insiders to see what the problem was. They told me that I needed to hire an online marketing company to help, and so I sought their help right away. This blog is all about the importance of SEO and online marketing.
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Improving Your Visibility Online
4 Ways To Succeed As A Freelance Website Developer
Diana Owens
If you want to succeed as a freelance website developer and run your own business, you need to know how to market your business and attract clients.
Have Something You Specialize In
If you want to really succeed as a website designer, you need to have something that you specialize in that helps you stand out to a target audience. For example, perhaps you are really great at creating custom websites for plumbing businesses, or perhaps you excel at creating menus for stores or you are an expert in creating websites for cannabis dispensaries that follow the rules of a particular state. Maybe you specialize in a certain type of design or know a certain type of program really well.
Find something that you are really good at and can own, and make that your specialty. Having a specialty can help you narrow your market from everyone who is looking for a web designer to everyone who is looking for a web designer for a cannabis dispensary in the state of Oregon who also has skills creating a mobile-responsive website.
Being more specific and having a specialty can actually help you attract more jobs, not less. People want to work with an expert, not a generalist.
Create Your Own Website
Next, if you build websites for other people, you need to make sure that you take the time to build a website for yourself. People are going to look at your website as a place where you can show off your skills, so when you create your own website, you need to make sure that it demonstrates your very best work.
Build Up Your Portfolio
You need to build up your portfolio. When you work with a business, see if they are willing to be listed in your portfolio. Your portfolio can contain screenshots and videos of your custom work, or it can even direct potential clients to websites that you designed for other clients. Web design, although technical, is also a very visual and interactive type of work, and you need to make sure you are able to showcase the work that you can do.
Create A Blog
Finally, you need to create your own blog. On your blog, write about different website design tips and tricks. Write about SEO and online marketing. Share information that will help people solve problems, and in turn, bring them to your website where you can get their email and turn those readers who needed help into clients.
If you want to succeed as a freelance website developer, you need to specialize in something and have an angle that makes you unique. You need to have your own website that hosts both a blog and your portfolio. Your website should demonstrate your skills to potential customers. For more information about this industry, reach out to other web design companies.
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