When I started working on my own website, I had absolutely no idea how difficult it would be to make my website visible to the public. After putting up my site, it seemed like I couldn't get any page views, even though I tried everything to make the website easy to use and beautiful. It was really discouraging, and I started talking with friends and industry insiders to see what the problem was. They told me that I needed to hire an online marketing company to help, and so I sought their help right away. This blog is all about the importance of SEO and online marketing.
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Improving Your Visibility Online
3 Common Missteps Of Small Business Websites
Diana Owens
Many small businesses can be found online, even if they only have a physical location. The problem with many small businesses is they have a website, but not necessarily a good one. When you need a website or are updating an existing one, make sure you do not make common mistakes.
1. Lack Of SEO
Search engine optimization (SEO) is a critical component of any website, especially for small businesses. You cannot rely on brand recognition like other businesses, so you will need to do more to rise in search engine results. One of the fastest ways to appear in search engines is to utilize location-based features. These include directory listings on major search engines, in addition to information on your website that includes your locality. If you run your business strictly online, there are still benefits to using location-based features. Being a local, online business can be an attractive feature to customers who want to support small businesses, especially local ones.
2. Naked Websites
Whether you are selling items through your website or the goal of your website is to promote a physical location, having a bare-bones website can easily turn away prospective customers. Of course, these websites will perform poorly in search engine rankings. Furthermore, your website can look abandoned or even suspicious with little information. Spend time developing the different features of your website. You should include detailed information about your business, such as the goals or the people behind the brand. Adding a blog or discussing relevant information is always a good way to create new content for your website while showing you are still in business.
3. Outdated Web Design
With the popularity of mobile devices, you can easily shortchange your business by not having a website that is optimized for mobile viewing. Not only is a desktop-only website frustrating to mobile visitors, it can be hurtful to your overall search engine rankings. Search engines prioritize mobile-friendly websites in the search results. The easiest way to be mobile-friendly is to create your website with a responsive design or transition to one. Since responsive websites are almost a requirement, you can easily find endless website templates that work on any content management system.
To add to the mobile-friendliness of your website, you will want a website design that is streamlined, so it loads quickly on mobile devices. Many small businesses make the mistake of adding too much content to their website, thinking it will load the same on desktop and mobile. If you must have a website with numerous features, such as a store with a large inventory, make sure you have the hosting necessary to support this and not slow down the user experience.
The internet is full of poor-performing small business websites, often because of simple mistakes. Investing in a good website is not only an attractive feature for a small business, but it can also be a long-term investment in the success of your business. For more information, contact your local e-commerce website design services.
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