When I started working on my own website, I had absolutely no idea how difficult it would be to make my website visible to the public. After putting up my site, it seemed like I couldn't get any page views, even though I tried everything to make the website easy to use and beautiful. It was really discouraging, and I started talking with friends and industry insiders to see what the problem was. They told me that I needed to hire an online marketing company to help, and so I sought their help right away. This blog is all about the importance of SEO and online marketing.
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Improving Your Visibility Online
3 Tips For Using Your Legal Website To Generate Leads
Diana Owens
Much like other businesses, being a lawyer requires you to continuously find new clients. One of the most efficient ways to generate your next lead is make your website work for you. There are several online methods to help you generate new clients while providing visitors with important information.
Create A Comprehensive Website
Generating leads is often a matter of having a comprehensive website that sets you apart from other lawyers in your area. Utilize relevant keywords for your specific area of law to make it easier for search engines to direct the right traffic to your website. In general, when people have legal problems they will search for help on the specific issue or charges they are facing. To aid in generating local traffic, you will need ensure your website is optimized for local searches. Include location-specific information, such as the contact information for your law office, where you are licensed to practice, and jurisdiction-specific law information. Your website should include information about your practice areas, which can help weed-out potential clients who need a lawyer in a different specialty.
Include Online Consultations
Many lawyers offer free consultations, but one way to generate leads more efficiently is to offer these consultations online. As part of your website contact form, you should have the option for visitors to schedule an online consultation. To help reduce spam, require visitors to fill out a CAPTCHA to show they are not a robot. Additionally, you can minimize use of fake email addresses by requiring visitors to confirm their email address before scheduling a consultation.
Use online calendars that are visible to the public to show visitors when you are available for online consultations. Ideally, you should have at least a few days per week where you are free to take consultations. This might be a time toward the end of the day when you are doing paperwork and you can be freely available behind the computer to use an online chat for your consultation. Set aside 10-15 minutes for each consultation, which should be enough time to gain a general understanding of the problem and whether or not you are willing to take the case.
Always Follow Up
If a visitor has made contact with your website and submitted a contact form, make sure to follow up with them even if you have answered their question or met with them via a consultation and decided you can take their case. Many prospective clients will have several consultations with lawyers before they make a decision. Give them a week or more after the consultation and send them an email stating you remain interested in their case. This can prompt them to make a decision and will show them your law firm has a genuine interest in providing a service.
Using your website as a lead generator can take some of the leg-work out of finding new clients. Making it easier to for prospective clients to find and consult with your law firm is half the battle.
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