When I started working on my own website, I had absolutely no idea how difficult it would be to make my website visible to the public. After putting up my site, it seemed like I couldn't get any page views, even though I tried everything to make the website easy to use and beautiful. It was really discouraging, and I started talking with friends and industry insiders to see what the problem was. They told me that I needed to hire an online marketing company to help, and so I sought their help right away. This blog is all about the importance of SEO and online marketing.
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Improving Your Visibility Online
Doctors: 3 Things That You Should Add To Your Website
Diana Owens
As a physician, you might currently have a website that you use to advertise your medical practice, or you might be thinking about building one. However, many doctors just aren't sure of what to include on their websites; instead, many of them would rather focus on taking care of their patients, instead of worrying about what goes on their site. Working on improving your site is a good way to boost business for your practice, however, so whether you do the work yourself or hire a pro to take care of it for you, you'll want to make sure that you add these things to your website.
1. Profile on Yourself
First of all, just posting one picture of yourself or just your name on your website isn't going to cut it. Your patients are looking for someone who they can count on for their healthcare-related needs, and they may want to find out a little more about you before they feel they can trust you completely with their care. Adding a profile of yourself -- such as posting about your education and experience and adding a small paragraph or so about your personal life and family -- and adding a few pictures can help patients feel more at ease and more likely to call you to schedule an appointment.
2. Appointment Scheduling Options
In today's day and age, many people are super busy and are looking for the easiest and most convenient way to do things. One thing that you can make easier for your patients and potential patients is to allow appointment scheduling on your website. You might be surprised by just how effective this can be for boosting your scheduling.
3. Social Media Feeds
Did you know that there are plug-ins for websites and blogs that can allow you to show your social media feeds and shares on your website? Doing so can help encourage your patients and potential patients to follow you on social media and can help keep them in the know about what is going on with your business without requiring you to constantly update your page.
As you can see, there are a few things that you should add to your website, if they aren't there already. By working on your website or hiring a professional who is experienced in building websites for healthcare professionals, you can ensure that your website is as effective as possible as a marketing tool for your healthcare practice.
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