Search

Improving Your Visibility Online

Five Text Marketing Suggestions For Smartphones

12 October 2016

Diana Owens

As of 2015, 68% of adults in the USA had smartphones. If you consider how often you use your own phone, you can see how more and more businesses would be eager to start sending marketing messages directly to people's phones these days. Your own company can also benefit from effective text marketing (also called mobile marketing) if you make use of the ideas below.

Give Customers a Reason to Sign Up

In order to get the phone numbers of customers in the first place, you'll have to offer an incentive or exclusive offer to do so. When they feel that they're getting something of value in return, they may be more likely to be a subscriber for your text messages. You might also want to send them an email message detailing what kinds of things they will get when they sign up for texts.

Provide Opt-Out Information

Some of your customers might want to stop getting your text messages after a time. It's important not to take that personally, as they might have personal reasons for it that don't include your business. To help customers like that, include a simple footer message with each of your texts describing how to unsubscribe. This will also save you time, as you won't need to be directly involved each time that happens.

Avoid Texting Daily

Think of your own personal phone use: do you like getting messages from companies several times a day? Of course not. That's why you've got to restrain yourself and only send text messages to those on your list once or twice a week. Any more than that and you might start getting negative emails and requests to unsubscribe.

Keep It Short

Text messages should be brief. Instead of a block of text, use short sentences and only pass on essential information. You might also want to include images or links to your mobile site.

Have Customers Complete a Survey

After you've been sending texts for a few weeks, conduct a survey of your customers to find out how you can improve your text messages to them. They may want you to send messages at a different time or they might want to get more coupon codes. Their feedback can guide you toward decisions that will keep them happy enough to remain a loyal customer.

Try all of the ideas here to see which are most effective with your own customers. Talk with firms that specialize in mobile promotion solutions to ensure that your text campaign is a successful one.

Share